After restating the definition, purpose, and role of humanitarian assistance, the author emphasizes the dangers that misuse for political considerations represents for the image of humanitarian action. While recognizing that technical expertise is important for effective provision of aid, the author stresses that humanitarianism requires more than technology. He also warns that collecting the funds necessary for relief operations must not lead to commercial-style marketing of humanitarian assistance. Similarly he cautions that the targets for humanitarian action should not be determined by television pictures. In conclusion the author advocates responsible administration of humanitarian programs.
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